FREDERICK

Experience

Visual Designer at Xerox Corporation | February 2021 - Present

• Defined the visual strategy for the Xerox Interface Design System (XIDS), enabling five UX teams to deliver consistent experiences for 1M+ users across web, mobile, and touch interfaces.

• Evaluated stakeholder requirements, conducted competitive benchmarking, and applied usability research to ensure designs met WCAG 2.2 and Section 508 accessibility standards.

• Led development of a Figma design system library with foundations, components, and pattern templates, improving style guide consistency and streamlining UI design and specification workflows.

• Designed a cross-platform data visualization color strategy for Xerox device and web UI applications, establishing accessible palettes with contrast and color-blind considerations and guidelines for palette selection by data type.

Graphic Designer at Xerox Corporation | February 2018 - February 2021

• Partnered with engineering teams to develop and maintain product graphics, including data plates, product identification, and corporate branding, for 100+ Xerox multifunction printer models.

• Contributed to a small cross-functional team that developed the updated hardware visual strategy for Xerox printers during a brand refresh, including iconography, product identity badges, and corporate branding integration.

• Served as lead illustrator for graphics and interface mimics used across Xerox applications.

Freelance | February 2018 - Present

• Keller Williams Realty of Greater Rochester - Developed social media graphics to showcase and celebrate the company’s top performers of 2025.

• Pivot Teck - Created a brand identity system that reflected the vision and positioning of an emerging technology consulting company.

• Gashi Construction Inc. - Redesigned the company logo to modernize the brand and reflect the organization’s evolution.

Skills

Figma, Sketch, Adobe Illustrator & Photoshop, Microsoft Office, Google Suite, HTML5, CSS, communication, illustration, design systems, color, organization, strategic design thinking, time management

Education & Achievements

Bachelors of Fine Arts in Graphic Design, Cazenovia College | August 2014 - December 2018

UX Design Foundations, Parsons x Yellowbrick | September 2021 - August 2022

LUMA Human-Centered Design Practitioner | July 2023

Practical Accessibility Certification | March 2026

34 Design Patents with Xerox Corporation

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